The Lonely Planet Story - Once While Travelling

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  • Author: Tony Wheeler
  • Publisher: Crimson Publishing
  • Catalogue: 169672
  • Size: 20x13cm
“The Lonely Planet Story - Once While Travelling” tells the tale of how the world’s foremost guidebooks came to be. Lonely Planet Publications was born in 1973 when the Wheelers self-published a quirky travel guide, Across Asia on the Cheap. This was quickly followed by what soon became the backpackers’ bible, South-East Asia on a Shoestring. Going boldly where no other travel publisher had ventured, they catered to a new generation of independent, budget-conscious travellers long before the advent of mass tourism.

The Lonely Planet Story is a unique mix of autobiography, business history and travel book. It traces Tony and Maureen’s personal story as well as the often-bumpy evolution of their travel guide business into the world’s largest independent travel publishing company. Above all, their memoir reveals the spirit of adventure that has made them, according to the New York Daily Times, ‘the specialists in guiding weird folks to weird places’.