The Tipping Point: How Little Things Can Make a Big Difference

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ISBN
9780349113463
 
The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.
In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
More Information
Weight 0.224000
Author Gladwell, Malcolm
Availability IP
Department Miscellaneous Books
Format Paperback
ISBN 9780349113463
Pages 288
Published 14/02/2002
Publisher Abacus
Section Miscellaneous Books
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