We are thrilled to announce that Stanfords Bristol will be one of the bookshops participating in the BA/Egmont Eager Readers project, established earlier this year as part of the Bookseller’s Association Diversity & Inclusivity initiative.
The six-week summer reading project aims to inspire reading for pleasure through allowing children to choose their own books and encouraging parents to read to their child on a daily basis. We’ll be working with a primary school in the city centre to sign up local families with a child between the ages of 7 and 11 who is reluctant to read and with parents who find it difficult to make time to read to their child.
Each child will be given a £10 Book Token each week for six weeks and invited to choose any book they like from our children’s section. The parents will receive a £10 coffee shop voucher for a local cafe each week so that the family can make an outing of it!
In return, the parents will commit to reading to their children every day for 20 minutes, for six weeks, and at the end of the six weeks, the families will be given a book token as a ‘thank you.’
The intention – proven by Egmont UK’s previous research projects Print Matters More and The Reading Magic Project – is that those six weeks sharing the experience of reading together will transform the parents’ attitudes to reading to their child and their children’s attitudes to reading for pleasure.
Cally Poplak, Managing Director of Egmont UK, commented that “the quality of submissions was truly inspiring. All eight bookshops demonstrated a deep commitment to engaging disadvantaged families and families from ethnic minorities, and a thoughtful understanding of Egmont’s research methodology and how to roll it out in their local community.”