A Greedy Man in a Hungry World

Now with a new epilogue, the UK''s most influential food and drink journalist shoots a few sacred cows of food culture. Buying ''locally'' does no good. Farmers'' markets are merely a lifestyle choice. ''organic'' is little more than a marketing label, way past its sell by date. This may be a little hard to swallow for the ethically-aware food shopper but it doesn''t make it any less true. Now the UK''s most outspoken and entertaining food writer is ready to explain why. Jay Rayner combines personal experience and hard nosed reportage to explain why the doctrine of organic has been eclipsed by the need for sustainable intensification; why the future lies in large-scale food production rather than the cottage industries that foodies often cheer for. From the cornfields of America to the killing lines of Yorkshire abattoirs via the sheep-covered hills of New Zealand, Rayner takes us on a journey that will change the way we shop, cook and eat forever. Give us a few belly laughs along the way.

Really odd concepts that are not fully thought out in many ways. Read with a pinch of salt.